Our Values

The Entertainer spirit is expressed through our values – they are The Entertainer's guiding principles and standards.
Our values have been instilled over the years to build a strong, though informal, culture.

From the input given by managers across the business in 2002, six values were identified which summarise our 'Spirit of Conduct':

Company Values

CARE

Demonstrates care and respect towards customers and staff

FAIRNESS

Seeks to be objective in dealing with others

ENTHUSIASM

Excitement about the work and positive in approach

LOYALTY

Commitment that works both ways

HONESTY

An honest and open way of working

OUTSTANDING SERVICE

Reliable and efficient in getting jobs done to benefit customers and colleagues

Catch 'The Entertainer' spirit!

Catch The Entertainer Spirit

We chose employees whom we believe have the potential to work with us honestly, fairly, enthusiastically, loyally, with care and by giving outstanding service to each member of the team and to our customers.

To release their potential new employees need to catch The Entertainer spirit from their manager and their colleagues.

If you are ready to learn about what it takes to run a toyshop then you’ll learn more about yourself in the process especially through the way in which you relate to your colleagues and customers.

What is 'The Entertainer Way'?

The Entertainer Way

The 'Entertainer Way' encompasses our mission, vision and values and is apparent in everything we do.

During induction and training new employees will learn much more about 'The Entertainer Way', and that we all really believe in what our company stands for.

Our Mission: 'mad about toys'

Our mission reflects our single-minded enthusiasm for toys, games and gadgets – it is why we are here.

Our Vision: 'towards the ultimate toyshop'

Our vision is where we want to be, providing the 'ultimate toyshop' for our customers.